Iszac Wayne Enterprises Pty Ltd (ABN 11 669 539 459)
Version:
2.2
Effective Date:
26/04/2026
Last Updated:
26/04/2026
Last Reviewed By:
Iszac Wayne, Founder & Managing Director
Governing Law:
Western Australia, Australia
1. General Disclaimer
No Guarantee of Results: Iszac Wayne Enterprises Pty Ltd (Pendulum) does not guarantee, warrant, or represent that use of our Services will result in any specific business outcomes, revenue increases, conversion improvements, or other performance results. Individual results vary significantly.
The information, case studies, statistics, and content on this website and in our marketing materials are provided for informational purposes only. They illustrate the potential value of lead response and pipeline management systems, not expected outcomes for any particular business.
2. Research References & Third-Party Statistics
Where we reference third-party research, we do so to provide factual context about the broader field of lead response and sales performance. The following studies are referenced in our materials.
2.1 Velocify / Leads360: 391% Conversion Lift
Research by Velocify (formerly Leads360) found that contacting a lead within one minute of enquiry produced a 391% improvement in conversion rates compared to waiting 30 minutes or longer. Sources: [1][3]
2.2 Brevet Group: Follow-Up Persistence
Research from The Brevet Group indicates that 80% of sales require five or more follow-up contacts, while 44% of sales representatives stop pursuing a lead after just one follow-up attempt. Sources: [2][4]
Important Context: These statistics are drawn from published third-party research and reflect findings in specific contexts, not predictions or promises of equivalent outcomes for your business. We do not fabricate statistics, manufacture testimonials, or misrepresent research findings.
2.3 Source Citations
[1] Oldroyd, J.B., McElheran, K., & Elkington, D. (2011). The Short Life of Online Sales Leads. Harvard Business Review. hbr.org/2011/03/the-short-life-of-online-sales
[2] The Brevet Group. 21 Mind-Blowing Sales Stats (Stat 5: 80% of sales require 5 follow-up calls). blog.thebrevetgroup.com/21-mind-blowing-sales-stats
[3] Oldroyd, J.B. & InsideSales.com. Lead Response Management Study. MIT Sloan School of Management & InsideSales.com. leadresponsemanagement.org
[4] InsideSales.com. Ultimate Contact Strategy (v13). InsideSales.com Research & Development. Available via InsideSales.com resources.
3. No Revenue or Performance Guarantees
Pendulum's Services are a systems and infrastructure offering. Performance outcomes depend on factors including, but not limited to:
3.1 The quality and volume of leads your business generates
3.2 Your industry, geographic market, and competitive landscape
3.3 The strength of your existing sales process and offer
3.4 Your team's responsiveness to system-generated alerts and tasks
3.5 Seasonal fluctuations and market conditions
3.6 Your business's pricing, positioning, and reputation
3.7 The accuracy and completeness of information provided during onboarding
Individual results vary significantly. No projection, estimate, or case study referenced in our materials should be interpreted as a representation of what your business will achieve.
4. Risk Factors
4.1 Our Services depend on third-party platforms (including GoHighLevel). Changes to platform pricing, features, terms, or availability may affect service delivery.
4.2 Automation systems require accurate setup data. Incorrect or incomplete onboarding information may produce suboptimal results.
4.3 Lead response systems are one component of revenue generation. They do not replace effective sales conversations, competitive offers, and client service.
4.4 Marketing and advertising performance (lead volume and quality) is outside the scope of our Services unless separately agreed.
4.5 Third-party integrations are subject to their own availability and terms.
4.6 Industry regulations may affect the types of automated communications permissible in your sector (e.g., medical, financial services).
4.7 Technology implementation projects carry inherent risks including delays, technical conflicts, and learning curves.
5. Success Requirements
The likelihood of achieving strong outcomes from our Services is higher when the following conditions are in place:
5.1 Active lead generation: a consistent flow of inbound enquiries
5.2 Team engagement: staff who follow up on system alerts and pipeline workflows
5.3 Timely onboarding: prompt provision of all required access and assets
5.4 Competitive offer: a service or product that meets genuine market demand
5.5 Response capacity: sufficient team capacity to handle incoming leads
5.6 Commitment to process: willingness to adopt and maintain new systems over time
6. Professional Advice Disclaimer
Nothing in Pendulum's website, materials, or service delivery constitutes financial, legal, accounting, or business advisory advice. All information is provided in the context of revenue systems implementation only. Clients should seek independent professional advice regarding the financial, legal, tax, or regulatory implications of their business decisions.
7. Australian Consumer Law
Our services come with guarantees under the Australian Consumer Law (Schedule 2, Competition and Consumer Act 2010 (Cth)) that cannot be excluded. Nothing in this Disclaimer limits any rights you have under the Australian Consumer Law that cannot lawfully be excluded.
8. Contact
Iszac Wayne, Founder & Managing Director
Iszac Wayne Enterprises Pty Ltd (Pendulum)
ABN 11 669 539 459 | Perth, Western Australia
Email: mail@pendulumcro.com
Phone: +61 450 188 985