Cookie Policy

Document:	Cookie Policy
Entity:	Iszac Wayne Enterprises Pty Ltd (ABN 11 669 539 459)
Version:	2.4
Effective Date:	26/04/2026
Last Updated:	26/04/2026
Last Reviewed By:	Iszac Wayne, Founder & Managing Director
Governing Law:	Western Australia, Australia

1. What Are Cookies?

Cookies are small text files placed on your device when you visit a website. They help websites function correctly, remember preferences, and gather analytics data to improve user experience. This policy covers cookies and similar technologies including web beacons, tracking pixels, and local storage.

Pendulum's website is a B2B information and lead generation platform. Cookies on our website are primarily used for analytics and marketing to business audiences, not to track individual consumer behaviour for profiling purposes.

2. Cookie Categories We Use

2.1 Strictly Necessary Cookies

Required for the website to function. These cannot be disabled as they enable core functionality such as page navigation, form submissions, and security features.

2.1.1 Retention: Session to 1 year
2.1.2 Opt-out: Not available, required for site function

2.2 Analytics & Performance Cookies

Help us understand how visitors interact with our website by collecting anonymous information about pages visited, time on site, and referral sources.

2.2.1 Provider: Google Analytics 4 (USA)
2.2.2 Retention: Up to 26 months
2.2.3 Opt-out: Available, see Section 4

2.3 Marketing & Advertising Cookies

Used to display relevant advertisements on third-party platforms and measure the effectiveness of our B2B advertising campaigns.

2.3.1 Providers: Meta (Facebook) Pixel, LinkedIn Insight Tag
2.3.2 Retention: Up to 180 days
2.3.3 Opt-out: Available, see Section 4

2.4 Functional Cookies

Enable enhanced functionality such as embedded booking widgets and form auto-fill. Disabling these may limit certain features.

2.4.1 Provider: GoHighLevel
2.4.2 Retention: Session to 12 months
2.4.3 Opt-out: Via browser settings

3. Third-Party Cookies in Detail

3.1 Google Analytics

We use Google Analytics 4 to understand website traffic patterns. Data is anonymised and aggregated. Google may transfer data to servers in the United States. Opt-out: tools.google.com/dlpage/gaoptout

3.2 Meta (Facebook) Pixel

The Meta Pixel tracks visitors from Meta advertising platforms and enables B2B retargeting. Processed by Meta Platforms Inc. (USA). Opt-out: facebook.com/ads/preferences

3.3 LinkedIn Insight Tag

Enables us to track conversions from LinkedIn campaigns and build anonymous audiences of business professionals. Processed by LinkedIn Corporation (USA). Opt-out: LinkedIn Ad Settings.

3.4 GoHighLevel

Our booking forms and funnel pages are powered by GoHighLevel, which may set functional cookies to manage session and form state. Processed by GoHighLevel Inc. (USA). See gohighlevel.com/privacy-policy.

4. Managing & Controlling Cookies

4.1 Browser Settings

Browser	Cookie Settings Location
Google Chrome	Settings → Privacy and Security → Cookies and other site data
Mozilla Firefox	Settings → Privacy & Security → Cookies and Site Data
Safari (Mac)	Safari → Preferences → Privacy
Safari (iOS)	Settings → Safari → Privacy & Security
Microsoft Edge	Settings → Cookies and site permissions → Cookies and site data

4.2 Third-Party Opt-Out Tools

Your Online Choices (AU): youronlinechoices.com/au
Google Analytics Opt-Out: tools.google.com/dlpage/gaoptout
Network Advertising Initiative: optout.networkadvertising.org

5. International Transfers & Compliance

Some third-party cookies result in data being transferred outside Australia, primarily to the United States. We rely on the data handling commitments and privacy frameworks of our third-party providers to ensure appropriate protections are in place.

5.1 Australian Privacy Act

Our cookie practices are consistent with the Privacy Act 1988 (Cth) and Australian Privacy Principles.

5.2 GDPR / International Visitors

If accessing from the EEA or UK, you may have additional rights under GDPR. You may object to processing at any time using the opt-out mechanisms in Section 4.

Pendulum is an Australian B2B business. Our website is not directed at consumers in the EU/UK. If you are accessing from these regions, you are doing so as a business representative.

6. Contact

Iszac Wayne, Founder & Managing Director
Iszac Wayne Enterprises Pty Ltd (Pendulum)
ABN 11 669 539 459 | Perth, Western Australia
Email: mail@pendulumcro.com
Phone: +61 450 188 985